- Here, I researched how stars are constructed by their studios and/or institutions and how they are not a true representation of reality and identity
- I chose the hip-hop rapper Eminem since he sings in the same genre as the artists that I chose for my music video
- I researched how constructed identities become commodities by their identities being worth something
- The artists selling ideologies, where we as an audience buy into their beliefs and values
- A star is a paradox, in which a star is both ordinary and extraordinary, both present and absent at the same time
- This research links to my artist research, as I have learnt how hip-hop and rap artists such as Eminem are constructed to appeal to a certain audience. This is the case for many hip-hop artists who perform through a constructed persona from their record label. They are easily distinguishable by certain gestures, clothing, hairstyles etc. Stars also have their own ideologies which they present to their fans through their music and their appearance. As a paradox stars cultivate their personas online, through social media. They are active in it promoting their music and brand, as well as showing an insight into their own personal lives. This creates a star ordinary yet extraordinary,   As a commodity stars are either tied to a record label or own a record label themselves.

--> this is the case for Ayax and Prok (D-Cruz y Antex).  For example, one could examine the ways in which Ayax y Prok's image and persona are constructed and marketed by the media and the music industry, as well as how they are received and perceived by their fans and audiences. By analyzing the various elements that contribute to their stardom, such as their music, lyrics, performance style, and personal narratives, one could gain insights into the cultural and social meanings attached to their celebrity status.

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Star as a commodity: Ayax y Prok's image is constructed through their music videos, album covers, and other visual representations that showcase their distinctive style, appearance, and aesthetic. Their star persona is shaped through their lyrics, interviews, and public appearances, which emphasize their biographical and cultural background, as well as their artistic values and vision. Finally, the star industry includes the music labels, promoters, and other agents who produce, distribute, and market their music and persona, as well as the fans and audiences who consume and participate in their celebrity culture.

By analyzing the ways in which Ayax y Prok's star image, persona, and industry intersect, one can gain insights into the cultural and economic forces that shape their stardom. For example, one could examine the ways in which their persona reflects and reinforces certain cultural values and identities, such as their working-class roots, their political activism, or their artistic integrity. Similarly, one could analyze the ways in which their industry promotes and commodifies their star image, such as through merchandising, sponsorships, and collaborations with other celebrities and brands.

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Star as a paradox:  One could argue that their star paradox stems from the intersection of their artistic vision and personal struggles with the commercial imperatives of the music industry. On the one hand, Ayax y Prok's music and persona are characterized by a raw, emotional, and socially engaged style that reflects their personal experiences and political convictions. Their lyrics often address issues such as poverty, marginalization, and injustice, and their music videos feature gritty and realistic depictions of urban life.

On the other hand, Ayax y Prok operates within the context of the music industry, which is driven by commercial interests and market demands. As a result, they must navigate the tension between artistic expression and commercial success, and their star persona can be seen as a product of this tension. For example, they may be required to adapt their style and content to appeal to mainstream audiences, or to collaborate with other artists and brands for promotional purposes.

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Star as an ideology:  Ayax y Prok as an ideology reflects and reinforces certain cultural values and identities, such as social justice, authenticity, and cultural diversity. Their music and persona are characterized by a raw and emotional style that reflects their personal struggles and political convictions, and their lyrics often address issues such as poverty, marginalization, and injustice.

Moreover, Ayax y Prok's star ideology can be seen as an alternative to mainstream cultural values and norms, particularly within the Spanish hip-hop scene. Their music and persona challenge dominant cultural narratives and stereotypes and provide a platform for underrepresented voices and perspectives.

However, it is also important to recognize that Ayax y Prok's star ideology is mediated by the music industry and the broader cultural and political context in which they operate. Their image and persona are shaped and constructed through a complex interplay of cultural, economic, and social factors, and may be subject to commercial and political interests that are beyond their control.

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Star as a construct:  One can see how their star image and persona are constructed through a range of discursive practices, such as music videos, interviews, and social media. Their image and persona are also mediated by the music industry, which provides a platform for their music and promotes their star status through marketing and publicity. Moreover, Ayax y Prok's star construct is also shaped and mediated by the audience, which plays an active role in consuming and interpreting their music and persona. The audience's reception and interpretation of Ayax y Prok's music and persona can further shape their star construct, as they respond to and participate in the construction and dissemination of their celebrity status. However, it is important to recognize that Ayax y Prok's star construct is not fixed or static, but rather dynamic and subject to change over time. Their image and persona may evolve and shift as they respond to changing cultural and political contexts, or as they engage with new audiences and media platforms.