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Estrella Bradley Ogando
A2 Coursework Component 3
Advanced Portfolio
EBO PRODUCTIONS - D-CRUZ Y ANTEX
TARGET AUDIENCE
(OF MY ARTISTS "AYAX Y PROK")
Age: The primary target audience of Ayax y Prok is likely to be young adults, especially those in their late teens to mid-20s. Their music appeals to a younger audience due to its use of slang, contemporary themes, and references to popular culture. Additionally, the audience is likely to be Spanish as the artists songs are in Spanish and they rap about things that they could relate to.
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Gender: The target audience of Ayax y Prok is likely to be predominantly male, given that rap and hip-hop music has traditionally been associated with male artists and fans. However, they also have a significant female following who appreciate their music and style.
Social Demographic: Their audience is likely to come from diverse social backgrounds, but they may have a higher proportion of fans from lower socioeconomic backgrounds due to the themes of social injustice and poverty often addressed in their lyrics. The two artist are also publicly left-wing supporters of Spanish politics, making their audience probably also "Spanish republicanos" as of the themes they sing about
Occupation: Their target audience is likely to be composed of individuals from various occupations and educational backgrounds. However, given their focus on urban themes and struggles, they may have a particular appeal to individuals working in blue-collar jobs or those from marginalized communities.
Hobbies and Style: Their music appeals to individuals who enjoy listening to rap and hip-hop music and engaging in activities such as street art, fashion, and urban culture. Their style is often characterized by bold and edgy clothing choices and accessories, which appeal to fashion-conscious audiences.
Media Grouping: Their target audience is likely to be avid consumers of social media and digital media platforms such as YouTube, Spotify, and Instagram. Fans of Ayax y Prok are likely to enjoy watching movies and TV shows that reflect their interests in urban culture, hip-hop music, and social justice themes.
Uses and Gratifications: The music of Ayax y Prok offers entertainment and enjoyment to their audience, along with a sense of connection to urban and youth culture. The themes of social justice and poverty addressed in their music may also offer a sense of validation and solidarity to those who can relate to these struggles.
Utopian Theory: Their music may offer a sense of hope and optimism to their audience by addressing issues such as poverty and social injustice, highlighting the possibilities of a more equitable and just society. By highlighting the struggles of marginalized communities, their music may inspire audiences to take action and strive towards a better future.
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