Estrella Bradley Ogando
A2 Coursework Component 3
Advanced Portfolio
EBO PRODUCTIONS - D-CRUZ Y ANTEX
SOCIAL MEDIA AND WEBSITE ANALYSIS
(OF HIP-HOP ARTISTS)
ARTIST 1: J.I.D.
Official website link: https://www.jidsv.com/#/
Official Instagram page: https://www.instagram.com/jidsv/
WEBSITE
Colour: The website's colour scheme features dark shades of blue, black, and white. This colour choice is consistent with J.I.D's brand and the genre of music he produces. The dark hues convey a sense of intensity, which is a common theme in J.I.D.'s lyrics.
Wording: The website's wording is simple and to the point. The main page features a large image of J.I.D. with the option to buy merchandise, listen to his music, and view tour dates. The wording used to promote these options is concise and clear.
Font: The font used on the website is bold and easy to read. It is consistent with the dark color scheme, and the size and style of the font help to draw attention to the most important information.
Choice of Images: The images used on the website are high quality and showcase J.I.D's personality and style. The photos are carefully curated and highlight his unique fashion sense, as well as his energy on stage.
Design/Layout: The website is well-designed and easy to navigate. It features a simple layout with clear headings, and the menu is easily accessible from any page. The design is minimalist, which helps to keep the focus on J.I.D and his music.
Social Media Links: The website features links to J.I.D's social media accounts, including Twitter, Instagram, and Facebook. This is a smart move, as it allows fans to connect with J.I.D. on multiple platforms and stay up to date with his latest releases and announcements. The website is well-designed and effective at communicating his brand and connecting with his audience.
SOCIAL MEDIA - INSTAGRAM
Colour: J.I.D's Instagram page features a similar colour scheme to his website, with dark shades of blue and black dominating the page. The colour scheme is consistent with J.I.D's brand and the genre of music he produces.
Wording: The wording on J.I.D's Instagram page is mostly focused on promoting his music and merchandise. The captions are short and to the point, with an emphasis on encouraging fans to listen to his music or purchase his merch.
Font: The font used on J.I.D's Instagram page is bold and easy to read. The size and style of the font are consistent with his brand and help to draw attention to the most important information.
Choice of Images: J.I.D's Instagram page features a mix of professional and candid photos. The images showcase his personality and style, and they help to create a sense of intimacy and connection with his fans.
Design/Layout: J.I.D's Instagram page has a consistent design and layout, with each post featuring a high-quality image and a short caption. The overall look of the page is polished and professional.
Social Media Links: J.I.D's Instagram page features links to his other social media accounts, including Twitter and Facebook. This allows fans to connect with him on multiple platforms and stay up to date with his latest news and releases. J.I.D's Instagram page is effective at promoting his brand and connecting with his audience. The consistent design and high-quality images help to create a cohesive and professional look, while the short and to-the-point captions keep the focus on J.I.D's music and merchandise.
INFLUENCE ON MY OWN SOCIAL MEDIA PAGE:
I really like J.I.D.s website is very simple and straight to the point, allowing users to find information about his music, tour and merch easily. This is an aspect that I definitely want to incorporate into my social media. I also like the fact that there is so much variety on J.I.D.s Instagram page. This includes information about his music, release dates, promotions, and tour dates as well as music video and pictures of him performing, which is combined with more personal photos of him by himself or with friends. This makes his audience not only consume the things that he is promoting but also have a familiar feeling with him as they are seeing photos that he is sharing of his personal life. I would like to do this combination on my own social media page, promoting the artist's music as well as personal photos.
ARTIST 2: Knucks
Official website link: https://knucksmusic.com
Official Twitter page: https://twitter.com/Knucks
WEBSITE
Colour/wording/font: the website is a visually appealing site that effectively communicates Knucks' brand and music. The site features a black background with white text on the home page and has the colours inverted in the subpages (white background with black text), which creates a high-contrast look that is both sleek and sophisticated. The font used throughout the site is clean and easy to read, which is important for ensuring that visitors can easily navigate the site and find the information they are looking for.
Choice of images: The homepage features a large, high-quality music video of Knucks himself, which immediately draws the visitor's attention and gives them a sense of what Knucks is all about. Additionally, the site includes several other images of Knucks, both alone and with other musicians, which helps to reinforce his brand and persona. There is a photo gallery with photos of himself as well as a bio, to give viewers a backstory of the artist.
Design and layout: The Knucks website is well-organized and easy to navigate. The site features a simple menu at the right-hand side of the page that allows visitors to access different sections of the site, including Knucks' music, videos, and merchandise.
Social media links: The site also includes links to Knucks' social media pages, which helps to increase his visibility and engage his fan base.
SOCIAL MEDIA - TWITTER
Choice of images: The page features a header image that includes a photo of his albums name on a tube sign, and has a photo of his face as a profile photo. This immediately communicates his status as a performer and musician. The Knucks Twitter page also includes a variety of images, including photos of Knucks performing, promoting his music, and interacting with his fans. This helps to keep his followers engaged and invested in his brand.
Colour/font: The Knucks Twitter page features a black background with white text (the standard Twitter format). This helps to create a consistent and cohesive brand across different online platforms keeping designs simple and straight to the point.
Wording: One of the most notable features of the Knucks Twitter page is its use of wording. Knucks' tweets are often witty and engaging, which helps to build a strong rapport with his fan base. Additionally, his use of slang and colloquial language helps to reinforce his image as an authentic and relatable artist.
Social media links: The page includes links to his other social media pages, including Instagram and YouTube. This helps to increase his visibility and reach a wider audience.
INFLUENCE ON MY OWN SOCIAL MEDIA PAGE:
Regarding Knuck's website, I really like the simple yet industrial design. I like he sticks to only black and white, inverting these colours per subpages and I really like how he has room for his bio and a photo gallery on his website which makes the website look more authentic and intimate to the viewers, as well as promoting his music and selling merchandise. I also like how Knuck's uses slang on his Twitter, which will allow him to target a specific niche UK audience that listens to his music while sounding familiar and fans can recognize this slang from everyday life or his music. As my artists are located in Madrid and their lyrics contain a lot of Spanish slang, I could attempt at incorporating the same into my own Instagram captions. I also want to maintain a similar style across all of my platforms (music video, digipak and social media page) by using the same typography, font or colour to stay consistent.
