Firstly, the singers of the music video D-Cruz and Antex (real life Ayax and Prok) rap about their experiences and observations of social issues. 

My aim is to represent young people from the target audience, such as late teenagers and early 20s through using conventions such as graffiti, streets, big cities and modern stylish street outfits. The video will also feature a conventional representations or stereotypes, the video features some common representations of social groups. For example, one of the shots showing two people drinking and multiple people eating at a bar might be seen as a stereotype of youth culture. Similarly, shots of an elderly man running the bar might be seen as stereotypes of ageing. 

The video also presents positive and negative representations of different social groups. For example, shots of the centre of Madrid convey a positive representation of wealth and living in Madrid. In contrast, shots of the field suburbs depict negative representations of social groups experiencing a more "pueblo" traditional lifestyle.

To represent these different social groups, the video can use various camera techniques, mise-en-scene, and editing. For example, to challenge stereotypes, the video can use close-up shots of people's faces, which can show their individuality and complexity. Similarly, the video can use a mix of bright and muted colors to convey different moods and emotions. The camera can also use various angles to highlight different aspects of the scene or the people in it.

The video's representations will appeal to the audience by providing a realistic portrayal of different social groups and their experiences. The positive representations can promote empathy and understanding, while the negative representations can raise awareness of social issues and inspire action. Additionally, by challenging stereotypes, the video can encourage viewers to question their own assumptions and biases. Overall, the video can promote the artists' message while also promoting social awareness and understanding.